Can AI CGI work with footage we already shot?

Yes. Existing footage is often the best starting point because it supplies performance, framing and camera intent. The feasibility depends on movement, lighting, occlusion and what must remain exact.

Can you change a person’s wardrobe with AI?

We can assess approved wardrobe or styling changes where permissions, likeness rights and the intended use are clear. We do not use the process to impersonate people or make deceptive changes.

When should we reshoot instead?

A reshoot is often the better call when precise performance, complex interaction, regulated claims, or highly accurate product detail cannot be safely or efficiently achieved in post.

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AI CGI explained

What Is AI CGI — and What Can It Actually Change in a Shot?

AI CGI is a production approach that combines generative AI with CGI, compositing, editorial, and visual direction. It can extend a set, replace or enhance an environment, create product worlds, clean up a frame, and make controlled approved changes to wardrobe or props — either from existing footage or as a new shot. It is most valuable when a studio treats the source plate, lighting, camera, and approval process as seriously as the AI generation itself.

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Definition

AI CGI is not simply an effect filter

The useful distinction is between making an interesting clip and making a usable shot. A usable shot must hold together with the surrounding edit: it needs the right lens logic, lighting, motion, subject identity, product detail, aspect ratio, sound and commercial use considerations.

That is why AI CGI is best handled as a visual-effects and post-production process. The model may supply a starting image or motion pass, but direction, selection, compositing and finishing determine whether it belongs in the final film.

Definition

AI CGI is the directed use of generative AI, CGI and compositing to alter, extend or create moving images while preserving the creative intent and delivery requirements of a production.

Process

How an AI CGI shot comes together

01
Choose the shot strategy
Decide whether to enhance a real plate, create a hybrid shot, or build the moment AI-native from the start.
02
Lock the visual constraints
References, camera angle, lighting direction, movement, subject/product accuracy and the role of the shot are established before generation scales.
03
Develop and composite
Promising passes are refined, matched to the plate or edit, and reviewed for continuity rather than judged in isolation.
04
Finish for the campaign
Colour, sound, captions, cutdowns and delivery formats are completed around the approved master.

Where it helps

Six useful AI CGI applications

Set extension

Expand a limited practical location into a more specific or premium world.

Environment replacement

Place the same action or product in a new campaign territory without a full reshoot.

Product visualisation

Show materials, scale, interiors or motion that are difficult to capture physically.

Shot repair

Remove distractions, extend frames, improve atmosphere or create a missing connective moment.

The difference

AI CGI service vs. generating a standalone clip

Requirement	Directed AI CGI production	Standalone generation
Creative target	Shot has a defined purpose in the edit	Optimised for novelty
Continuity	Lighting, products, people and camera language are matched	Each pass is a fresh interpretation
Delivery	Review, master, versions and usage needs are scoped	One output file

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