Media and paid use
Organic social, website, broadcast, connected TV, paid advertising, internal use and future edits may have different terms.
Production rights
A finished animation is not automatically cleared for every use
Voiceover and music rights define where, how long and in what media a performance or recording can be used. Before production, confirm whether the project needs a new voice recording, licensed music or an original score, and document the permitted channels, territories, term, paid-media use and edits. For synthetic or AI-assisted voices, verify the provider's terms and obtain the permissions required for the underlying voice and intended use. Rights planning belongs in the brief and estimate, not after the film is finished.
Direct answer
Rights cover both the recording and its use
Music can involve separate rights in the composition and the sound recording. Voice work can involve the recorded performance, performer permissions and limits on edits, media or term. Exact requirements vary by contract and jurisdiction, so document the deal and get legal advice for material campaigns.
AI use adds questions about whether a voice may be cloned, what training or output rights apply, and whether the performer has consented. A tool's technical ability is not permission to imitate a person.
Definition
A voice or music license sets the permissions and limits for using a recording, composition, performance or likeness in specified media, territories and time periods.
Rights checklist
Confirm these terms before recording
Territory and duration
Name the markets and license period; renewals or expanded markets can require additional fees.
Edit and version rights
Confirm whether you can cut, localize, remix, create derivatives or reuse the track in another campaign.
Attribution and exclusivity
Check credit requirements, category restrictions and whether exclusivity is included.
AI and likeness
Document consent, permitted synthetic uses, safeguards, retention and whether the voice may be reused for future work.
FAQ
Voice and music licensing questions
Make rights part of the production plan
Tell us where the film will run and what voice or music approach you are considering. We’ll identify the rights questions to resolve with the relevant specialists.