Tool and output terms
Record the provider, plan, applicable terms, commercial permissions and any disclosure or restriction requirements.
AI campaign production
Commercial AI video needs a rights trail and a review owner
Using AI-generated video in advertising requires more than checking whether a tool allows commercial output. A brand should document the generation tool and its terms, rights in source images and voices, likeness or trademark risks, product accuracy, advertising claims, music and human review. Terms can change and legal outcomes depend on jurisdiction and use, so treat this as a production checklist—not a substitute for counsel. A controlled hybrid workflow can use AI for ideation or selected imagery while keeping product facts and final approval in human hands.
Direct answer
Commercial use is a chain of permissions and checks
A platform's commercial-use clause does not necessarily clear every person, logo, source image, voice or factual product detail in an output. Keep a record of inputs, prompts or production steps as required by the workflow and identify who approved the final creative.
For high-profile campaigns, regulated claims, recognizable people or sensitive subjects, involve legal and brand safety reviewers early. The production team should not promise that AI makes a rights issue disappear.
Definition
AI video commercial clearance is the review of tool permissions, input rights, generated output, likeness, claims and delivery terms before AI-assisted imagery is used in a commercial campaign.
Clearance checklist
Review before the asset reaches media
Inputs and provenance
Confirm rights to upload references, footage, designs, marks and data; review retention and training terms.
People, voices and brands
Check permissions for likeness, performance, voice, trademarks and recognizable protected characters.
Product and advertising accuracy
Verify packaging, features, performance claims, disclaimers and any synthetic scene that could mislead viewers.
Final accountability
Assign a human approver, document the decision and keep the exported asset and relevant clearance records.
FAQ
Commercial AI video questions
Put review into the creative plan
Tell us the campaign context, tools under consideration and approval requirements. We’ll plan a production path with visible review points.